AI Insights · Timothy · April 2022
Top 5 Social Apps on Android in South Africa: Q1 2022
In Q1 2022, TikTok, Facebook Lite, Facebook, TikTok Lite - Save Data, and Instagram led the social app market in South Africa on Android. Here's a detailed look at their performance.
In Q1 2022, the top social apps on Android in South Africa were TikTok, Facebook Lite, Facebook, TikTok Lite - Save Data, and Instagram. Here's a detailed look at their performance.
TikTok saw its weekly revenue peak at around $249K in mid-January before gradually declining to about $162K by the end of March. Weekly downloads initially surged to 111K in mid-January, then experienced another significant spike to 270K in mid-March. Active users started at 2.6M and grew steadily, reaching approximately 2.75M by the end of the quarter.
Facebook Lite maintained a consistent download rate, with a noticeable jump to 113K in late March. Active users exhibited a slight increase, starting at 2.5M and peaking at 3M in mid-March, then stabilizing at around 2.8M by the end of the quarter.
Facebook experienced a steady increase in weekly revenue, peaking at approximately $4.9K in the final week of March. Weekly downloads showed an upward trend mid-quarter, reaching 62K in the week of March 28. Active users saw a gradual increase from 11.1M to nearly 11.7M throughout the quarter.
TikTok Lite - Save Data had a stable download rate, with a notable rise to 59K in mid-March. Active users grew from 642K to 667K over the quarter, indicating steady user engagement.
Instagram observed a small revenue peak of $59 in mid-January. Weekly downloads peaked at 49K in mid-March. Active users showed a gradual increase, starting at 3.4M and reaching 3.6M by the end of March.
These insights are based on data from Sensor Tower. For more in-depth analysis, visit Sensor Tower's website.